Students select one media form from the following list and adhere to the identified scope. They take into account the appropriate codes and conventions of the selected media form and the detailed profile of the audience determined by the student’s research.
The media production design plan is developed in one of the following media forms:
• a video or film sequence 3–10 minutes in length, including title and credit sequences
• a radio or audio production of a minimum of 8 minutes in length, including title and credit sequences
• an animated production of no more than 10 minutes in length, including title and credit sequences
• a photographic presentation, sequence or series of images that incorporates a minimum of 10 original source images that must be processed and printed by the student
• print production of a minimum of 8 pages or layouts printed by the student
• a digital and/or online production that demonstrates comparable complexity and provides user accessibility consistent with other media forms listed
• a convergent media production that incorporates aspects of a range of media forms and is consistent with product durations and/or descriptors listed
The following has been taken from www.lessonbucket.com.au Author: Brett Lamb
Your production design plan should be divided into the following sections:
• Investigation. C
ollect and annotate examples of media texts that have inspired you. If you’re creating a video, you might choose a film that has inspired you and write about its use of editing, mise-en-scene and camera techniques. Your investigation should incorporate research and an
exploration of ideas or options.
• Concept.
This should include a written and/or visual exploration of your ideas. It may include brainstorming, mapping,
feedback, experimentation, reflection and evaluation. You might start by listing different ideas for your production. These might simply be words or visual images. Your inspiration can come from anywhere. Beneath these headings, begin to flesh out each of the ideas. When you’ve developed these ideas, you may discover that one or two of them have more merit than the others. Select these ideas and begin to develop them further, setting aside an entire page in your folio for each idea. Seek feedback from other people about these ideas and
document that feedback in your folios.
• Intention.
Your intention should include a discussion of your purpose, impact and the desired outcome of your media product.
• Audience.
Your description of audience should cover their attitudes, expectations and knowledge.
• Written planning document.
• Visual planning document.
Depending on which medium you have selected, your production design plan should cover codes and conventions relevant to that media form.
The criteria for the VCE Media School Assessed Task can be found in
the VCAA Bulletin
(p.14-20).
INVESTIGATION AND CONCEPT
1. What do you like? Make a list of all the films, magazines, radio programs
and other texts that you’ve found appealing. If you’ve already decided on a
medium to work in, focus on that, listing examples of what you find interesting
and explaining why you enjoy it.
2. What do you want to make? Think of the type of media product you’d like to
create. Maybe it’s a fashion magazine or a horror film. Find examples of the
type of media text you’d like to create. What are considered the best and most
influential?
3. Think about a media product that has influenced you profoundly. It could
be a horror film, a magazine or an exhibition of photographs. Why did this media
text engage you?
4. Select examples of media texts that have inspired you and annotate them,
explaining which aspects of the text appeal to you. For example, if you are
investigating a film or television program, you might annotate stills to
illustrate an aspect of colour grading or mise-en-scene that appeals to you.
5. Investigate a media professional. Perhaps you’re drawn to the work of a
particularly director or photographer. Read as much as you can about this
person, their style and influences.
6. Think about the technology you have available to create your media
product. What have other done with this technology? What is possible? Research
and explore what the technology is capable of.
7. Compare two media texts. Whether you’re making a magazine or a film,
collect two good examples of the media form and compare their use of different
techniques.
Here are some great tools you might find useful when brainstorming and
exploring your own ideas.
Wordle
bubble.us
INTENTION AND AUDIENCE
Now that the planning for your school assessed task is underway, you need to
start thinking about the intention and audience of your media product. Who are
you creating the media product for? What do you want it to achieve.
WRITING ABOUT AUDIENCE
Who are you making your media product for? It may seem like a simple question
but it’s something you have to put a great deal of consideration into when
completing your production design plan. The knowledge, expectations and
experience of your audience will inform every stage of the planning and
production of your media product. When you’re defining the audience for your
media product, avoid generalisations. It’s not helpful to write that your
intended audience will be ‘adults’ or ‘teenagers’. Simply referring to a
particular age group doesn’t tell you much about the people who will be engaging
with your media product. You need to have a clear audience in mind.
Let’s imagine that you’re creating a music magazine which will focus on
alternative music. You might write something like this: “The audience for this
magazine will be teenagers who are interested in music.” No very helpful, right?
This is where you can start to be more specific. Write about the attitudes,
expectations and knowledge of the audience. A more detailed response might look
something like this: “The audience for this magazine will be people who are
interested in the alternative music scene. They are the type of people who have
their radios tuned to Triple J or RRR. They have an active and passionate
interest in music and are always interested in discovering new acts. It is
likely that they are not particularly interested in musicians who have achieved
mainstream success or regularly have songs in the Top 40. They enjoy music that
is more individual, expressive and may not appeal to a mass audience. They will
enjoy acts like the Yeah Yeah Yeahs, Urthboy, Little Birdy, Eskimo Joe, Bob
Evans, Peaches, Bertie Blackman, Numbers Radio, Children Collide and the Kaiser
Chiefs. Individuality and musical integrity are important to the audience. They
are not only interested in listening to new alternative music but they enjoy
reading interviews with artists and band which give them a greater insight into
the creative process. When choosing a music magazine, they will have certain
expectations about its content. It must be fresh, detailed, insightful and have
a great deal of integrity. It will be well-written and not feature shallow puff
pieces. They enjoy reading serious music journalism. The audience for this
magazine will have a very detailed understanding of alternative music already
and will seek out magazines that enrich their understanding of music and its
associated subcultures.”
WRITING YOUR INTENTION
What do you hope to achieve by producing your media product? Again, it is
useful to be specific. When writing your intention, think carefully about what
you hope to achieve. Write about the purpose, impact and outcome of your media
product. A student creating the above mentioned music magazine might write
something like this: “This magazine will be an engaging and intelligent read for
people who are passionate about the alternative music scene. It will enrich
their understanding of the music and artists by including indepth news, reviews
and feature articles which not only comment on this subculture but also give an
insight into the creative process. This magazine is for people who love
alternative music and will encourage them to delve deeper into this world,
appreciating and enjoying the music and artists even more, providing fuel for
their interest and passion in this area. Ultimately, this magazine does not
aspire to introduce new people to alternative music, rather build support for
artists and musicians by creating further passion and interest among their
existing fans.”
QUESTIONS TO CONSIDER
• Who are creating this media text for?
• What are their interests? What are they passionate about?
• What knowledge will they bring to your media product? Will they be
familiar with the content, style or genre of your work?
• What expectations will they have of your film, magazine or other media
product? Will they compare it to similar works? If so, what?
• What is the purpose of your piece? What impact or effect do you want
it to have on the audience?
• What wider outcomes do you want your media text to have?
A sample
layout for a video production might
be:
Page 1: Front Page
Page 2: Table of Contents
Pages 3 & 4: Intention and Audience
Pages 5 & 6: Treatment / Genre
Pages 7 & 8: Script
Pages 9 & 10: Storyboards
(Camera)
Pages 11-14: Mise-en-scene (Costumes, props,
lighting)
Pages 15: Actors
Page 16: Editing
Page 17: Lighting
Pages 18: Sound and music
Page 19: Locations
Page 20: Timeline
Pages 21: onwards: Evaluation of Your Process
Other headings might be:
Concept,
Subject Matter, Intention, Audience, Costs, Budget, Style, Language, Visual
Style, Storyboards, Costume Design, Equipment, Lighting, Location Details,
Permissions, Caste Details, Crew Details, Graphics, Titles, Print Layout,
Running Sheet, Flow Chart, Samples, Conventions, Information from Experts,
Pre-Production, Post-Production, Editing, Sound, Sound Effects, Music,
Retrospective, Equipment, Properties (Props), Bookings (Dates), Printing
Process, Technical Data, Resources, Bibliography, Script, Character Development,
Visual Composition, Pitch, Proposal, Treatment, Brainstorming, Images,
Techniques, Typography, Presentation, Exhibition, Illustrations, Interactivity,
Screen Design, Page Design, Buttons, Links, Imported Elements, Animation,
Transitions, Credits, Camera (Framing, Position, Movement), and the door is open
for you to create headings which are logical for your chosen medium.
The media production design plan is developed in one of the following media forms:
• a video or film sequence 3–10 minutes in length, including title and credit sequences
• a radio or audio production of a minimum of 8 minutes in length, including title and credit sequences
• an animated production of no more than 10 minutes in length, including title and credit sequences
• a photographic presentation, sequence or series of images that incorporates a minimum of 10 original source images that must be processed and printed by the student
• print production of a minimum of 8 pages or layouts printed by the student
• a digital and/or online production that demonstrates comparable complexity and provides user accessibility consistent with other media forms listed
• a convergent media production that incorporates aspects of a range of media forms and is consistent with product durations and/or descriptors listed
The following has been taken from www.lessonbucket.com.au Author: Brett Lamb
Your production design plan should be divided into the following sections:
• Investigation. C
ollect and annotate examples of media texts that have inspired you. If you’re creating a video, you might choose a film that has inspired you and write about its use of editing, mise-en-scene and camera techniques. Your investigation should incorporate research and an
exploration of ideas or options.
• Concept.
This should include a written and/or visual exploration of your ideas. It may include brainstorming, mapping,
feedback, experimentation, reflection and evaluation. You might start by listing different ideas for your production. These might simply be words or visual images. Your inspiration can come from anywhere. Beneath these headings, begin to flesh out each of the ideas. When you’ve developed these ideas, you may discover that one or two of them have more merit than the others. Select these ideas and begin to develop them further, setting aside an entire page in your folio for each idea. Seek feedback from other people about these ideas and
document that feedback in your folios.
• Intention.
Your intention should include a discussion of your purpose, impact and the desired outcome of your media product.
• Audience.
Your description of audience should cover their attitudes, expectations and knowledge.
• Written planning document.
• Visual planning document.
Depending on which medium you have selected, your production design plan should cover codes and conventions relevant to that media form.
The criteria for the VCE Media School Assessed Task can be found in
the VCAA Bulletin
(p.14-20).
INVESTIGATION AND CONCEPT
1. What do you like? Make a list of all the films, magazines, radio programs
and other texts that you’ve found appealing. If you’ve already decided on a
medium to work in, focus on that, listing examples of what you find interesting
and explaining why you enjoy it.
2. What do you want to make? Think of the type of media product you’d like to
create. Maybe it’s a fashion magazine or a horror film. Find examples of the
type of media text you’d like to create. What are considered the best and most
influential?
3. Think about a media product that has influenced you profoundly. It could
be a horror film, a magazine or an exhibition of photographs. Why did this media
text engage you?
4. Select examples of media texts that have inspired you and annotate them,
explaining which aspects of the text appeal to you. For example, if you are
investigating a film or television program, you might annotate stills to
illustrate an aspect of colour grading or mise-en-scene that appeals to you.
5. Investigate a media professional. Perhaps you’re drawn to the work of a
particularly director or photographer. Read as much as you can about this
person, their style and influences.
6. Think about the technology you have available to create your media
product. What have other done with this technology? What is possible? Research
and explore what the technology is capable of.
7. Compare two media texts. Whether you’re making a magazine or a film,
collect two good examples of the media form and compare their use of different
techniques.
Here are some great tools you might find useful when brainstorming and
exploring your own ideas.
Wordle
bubble.us
INTENTION AND AUDIENCE
Now that the planning for your school assessed task is underway, you need to
start thinking about the intention and audience of your media product. Who are
you creating the media product for? What do you want it to achieve.
WRITING ABOUT AUDIENCE
Who are you making your media product for? It may seem like a simple question
but it’s something you have to put a great deal of consideration into when
completing your production design plan. The knowledge, expectations and
experience of your audience will inform every stage of the planning and
production of your media product. When you’re defining the audience for your
media product, avoid generalisations. It’s not helpful to write that your
intended audience will be ‘adults’ or ‘teenagers’. Simply referring to a
particular age group doesn’t tell you much about the people who will be engaging
with your media product. You need to have a clear audience in mind.
Let’s imagine that you’re creating a music magazine which will focus on
alternative music. You might write something like this: “The audience for this
magazine will be teenagers who are interested in music.” No very helpful, right?
This is where you can start to be more specific. Write about the attitudes,
expectations and knowledge of the audience. A more detailed response might look
something like this: “The audience for this magazine will be people who are
interested in the alternative music scene. They are the type of people who have
their radios tuned to Triple J or RRR. They have an active and passionate
interest in music and are always interested in discovering new acts. It is
likely that they are not particularly interested in musicians who have achieved
mainstream success or regularly have songs in the Top 40. They enjoy music that
is more individual, expressive and may not appeal to a mass audience. They will
enjoy acts like the Yeah Yeah Yeahs, Urthboy, Little Birdy, Eskimo Joe, Bob
Evans, Peaches, Bertie Blackman, Numbers Radio, Children Collide and the Kaiser
Chiefs. Individuality and musical integrity are important to the audience. They
are not only interested in listening to new alternative music but they enjoy
reading interviews with artists and band which give them a greater insight into
the creative process. When choosing a music magazine, they will have certain
expectations about its content. It must be fresh, detailed, insightful and have
a great deal of integrity. It will be well-written and not feature shallow puff
pieces. They enjoy reading serious music journalism. The audience for this
magazine will have a very detailed understanding of alternative music already
and will seek out magazines that enrich their understanding of music and its
associated subcultures.”
WRITING YOUR INTENTION
What do you hope to achieve by producing your media product? Again, it is
useful to be specific. When writing your intention, think carefully about what
you hope to achieve. Write about the purpose, impact and outcome of your media
product. A student creating the above mentioned music magazine might write
something like this: “This magazine will be an engaging and intelligent read for
people who are passionate about the alternative music scene. It will enrich
their understanding of the music and artists by including indepth news, reviews
and feature articles which not only comment on this subculture but also give an
insight into the creative process. This magazine is for people who love
alternative music and will encourage them to delve deeper into this world,
appreciating and enjoying the music and artists even more, providing fuel for
their interest and passion in this area. Ultimately, this magazine does not
aspire to introduce new people to alternative music, rather build support for
artists and musicians by creating further passion and interest among their
existing fans.”
QUESTIONS TO CONSIDER
• Who are creating this media text for?
• What are their interests? What are they passionate about?
• What knowledge will they bring to your media product? Will they be
familiar with the content, style or genre of your work?
• What expectations will they have of your film, magazine or other media
product? Will they compare it to similar works? If so, what?
• What is the purpose of your piece? What impact or effect do you want
it to have on the audience?
• What wider outcomes do you want your media text to have?
A sample
layout for a video production might
be:
Page 1: Front Page
Page 2: Table of Contents
Pages 3 & 4: Intention and Audience
Pages 5 & 6: Treatment / Genre
Pages 7 & 8: Script
Pages 9 & 10: Storyboards
(Camera)
Pages 11-14: Mise-en-scene (Costumes, props,
lighting)
Pages 15: Actors
Page 16: Editing
Page 17: Lighting
Pages 18: Sound and music
Page 19: Locations
Page 20: Timeline
Pages 21: onwards: Evaluation of Your Process
Other headings might be:
Concept,
Subject Matter, Intention, Audience, Costs, Budget, Style, Language, Visual
Style, Storyboards, Costume Design, Equipment, Lighting, Location Details,
Permissions, Caste Details, Crew Details, Graphics, Titles, Print Layout,
Running Sheet, Flow Chart, Samples, Conventions, Information from Experts,
Pre-Production, Post-Production, Editing, Sound, Sound Effects, Music,
Retrospective, Equipment, Properties (Props), Bookings (Dates), Printing
Process, Technical Data, Resources, Bibliography, Script, Character Development,
Visual Composition, Pitch, Proposal, Treatment, Brainstorming, Images,
Techniques, Typography, Presentation, Exhibition, Illustrations, Interactivity,
Screen Design, Page Design, Buttons, Links, Imported Elements, Animation,
Transitions, Credits, Camera (Framing, Position, Movement), and the door is open
for you to create headings which are logical for your chosen medium.